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Selling via Websites
There is one website that parents use more than any other - www.schools.co.uk
The reason is simple: because that website contains the name, address, phone number, and location map of every school in the UK.
And that's not all. For many of those schools it contains links to the school websites. And for all the schools in England it contains links to the school's latest inspection reports.
Plus a whole series of articles about how schools work, the meaning of key terms, how to apply for schools and so on. Some of the articles are both detailed and popular - for example the information on dyscalculia.
We have joined forces with the School of Educational Administration who are supporting our work. They recognise that many school secretaries face endless calls from parents who ask for information that is already on the school web site. The parents often complain that they would have looked up the information on the web site - but they have forgotten the web site address. So we are joining with the S.E.A. to ensure that parents remember the simple address www.schools.co.uk - and that when they need something from their school website, they log on to the schools web site, find their school, and then find the answer.
The number of parents reading the schools.co.uk site is rising week by week as the number of links to web sites increases. If you would like to talk about advertising on the site, please do give us a call. 01536 399 000.
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